Get to know me
A strong and diverse professional background combines creative and technical expertise, with three years degree and two years industry experience in UI/UX design, honing the ability to create user-centered designs that enhance user experiences. Experience in advertising and brand management provides a deep understanding of effectively communicating brand values and engaging target audiences.
Skills in content creation and video editing enable the crafting of compelling visual stories that resonate with viewers. An educational background in computer science and data science equips the analytical and technical skills needed to solve complex problems, creating a versatile professional capable of bridging the gap between design, technology, and marketing.
My Design
Bursa Malaysia
Over the past two years, I’ve served as the principal designer for Bursa Malaysia, the country’s largest stock exchange. My role centered on leading the UX and UI transformation of their digital ecosystem — with a strategic focus on engaging younger investors while supporting the needs of experienced traders.
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I worked hands-on across key platforms, including the Customer Portal, Invest Lab (a virtual trading experience), and several B2B tools for brokers. Each product was designed to elevate usability, deliver data-driven insights, and improve the overall user experience.
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Operating within an Agile environment, our team flexed between 6 to 10 designers depending on the project. I collaborated closely with developers, product owners, and stakeholders to ensure every design was both user-first and technically feasible.
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Most recently, I was entrusted with leading the design of MyBURSA, their upcoming mobile app — a project I now own end-to-end as the sole designer. The mobile design phase is targeted for completion by mid-2025, with developer handoff and a public release expected in Q1 2026.
Keppel
As the lead designer for the Keppel website revamp, I was responsible for transforming their digital presence — creating a fresh, engaging experience that aligns with their brand vision and long-term strategy.
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I collaborated closely with Design Bridge and Partners, the Keppel team in Singapore, and WhooshPro (our development vendor) to deliver a website that not only looks polished but also supports Keppel’s business objectives across its diverse portfolio.
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My role focused on crafting intuitive user journeys, enhancing navigation, and delivering a clean, modern interface that’s both accessible and future-ready. This project was a seamless collaboration across teams — turning a complex corporate platform into a cohesive, user-first experience that reflects Keppel’s evolving brand identity.
Hong Leong Assurance
As part of the UI/UX team for Hong Leong Assurance’s internal agent portal, i-MS Solution, I worked alongside a tight-knit team of three to help redesign the platform with agents' real-world needs in mind. Our mission was to improve usability, simplify daily workflows, and create a sleek, responsive interface that worked effortlessly across tablets and mobile devices.
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We collaborated closely with internal teams and external stakeholders to gather meaningful feedback, making sure every design decision supported both user goals and business priorities. The outcome was a faster, smarter, and more intuitive platform that enhanced agent efficiency — and made a measurable impact on overall client satisfaction.
Stoked Associates
(public releasing on Mid 2025)
As the lead designer for Stoked Associates’ website revamp, I was tasked with elevating their digital presence to better attract and engage prospective clients, while also enhancing the experience for existing ones. The primary goal was to generate new leads and effectively showcase their interior design portfolio in a way that reflects their creativity and credibility.
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I worked closely with the Stoked Associates team to deeply understand their users’ needs, conducting comprehensive research on both local and international competitors. This informed the development of a design concept that not only aligns with their brand vision but also incorporates the latest trends in digital design.
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Throughout the project, I collaborated with the development team to ensure design feasibility, providing all necessary assets and components to support a smooth implementation. The result is a user-centric, visually compelling platform that positions Stoked Associates strongly in the market and supports their growth objectives.
Branding Work
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Tutti Wind Orchestra (TWO)
Shaping the Voice of Tutti Wind Orchestra—Across Brand, Web, and Digital Presence
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As the lead brand designer and a performing euphonist with Tutti Wind Orchestra (TWO), I played a central role in defining and elevating the ensemble’s identity—from crafting its visual branding and designing the official website, to leading the creative direction of its social media presence alongside the team.
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This was more than a design project—it was a deeply personal and strategic endeavor that fused my passion for music with thoughtful UX, storytelling, and audience insight. The brand system was built to reflect TWO’s mission: to inspire, educate, and build community through the power of wind orchestra music. Every touchpoint, from logo to digital content, was created to move in harmony—expressive, inclusive, and in tune with the rhythm of the music and the hearts of its audience.
Arkabeau
As part of a university branding project, I developed Arkabeau—a skincare brand created to stand out in today’s saturated beauty market. In a landscape dominated by complex routines and an overwhelming number of product choices, Arkabeau takes a refreshingly simple approach. The brand is built on the belief that effective skincare doesn’t have to be complicated, offering innovative, streamlined solutions that promote radiant, hydrated, and healthy skin. Our philosophy is simple: less can be more—without compromising on results.
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Central to the brand identity is the Arkabeau logo, designed to embody timeless elegance and confidence. Circular forms interweave to create an elegant oval backdrop that transitions into the subtle silhouette of a woman—symbolizing continuity, grace, and strength. The fluid lines and gentle curves reflect our dedication to balance and refinement, capturing the brand’s essence: effortless beauty through simplicity.
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VibeTales
VibeTales is a concept I developed as part of a university branding project, aimed at redefining how people connect through dating apps. While digital dating platforms continue to grow in popularity, many young users still face challenges such as fake profiles, misaligned intentions, and unhealthy online environments that hinder genuine connections.
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VibeTales offers a refreshing alternative. Rather than relying on surface-level swiping, the platform encourages users to share personal stories—allowing others to connect through authenticity and shared experiences before meeting in person.
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The VibeTales logo embodies this spirit of openness and sincerity. Inspired by the form of a fan wheel, the symbol merges the letters “V” and “T” into a dynamic shape that evokes both a blooming flower and a playful asterisk. This visual identity reflects the brand’s core values: a safe, vibrant, and welcoming space rooted in honesty, acceptance, and meaningful storytelling.
My CORE Approach
Every design begins with intention.
My process is rooted in CORE — a principle-driven approach to crafting thoughtful,
human-centered digital experiences.
Connect
I start by getting to know the end users, what they need, what’s getting in their way, and what drives them — so every decision I make is both thoughtful and rooted in strategy
Observe
Through research and analysis, I uncover patterns, pain points, and opportunities that inform purposeful design
Render
I turn ideas into intuitive interfaces — crafting and designing with clarity, usability, and a strong sense of visual balance, always with the user at the center
Enhance
Feedback drives progress.
I refine, iterate, and adapt every step of the way — making sure each version gets closer to the best it can be
Notable Clients
that I've worked with
My-lestones
Aleph Labs
UI/UX Designer
Apr 2023 - Present | 2 yrs
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Conducted comprehensive research, including landscape analysis and design workshops, to identify pain points and UX challenges in the existing system.
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Developed detailed wireframes, prototypes, and information architecture to address UX issues and establish effective interaction models that align with user and client requirements.
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Collaborated with internal and external designers, developers, and project management teams on prominent projects for Bursa Malaysia, Keppel, and Hong Leong Assurance, ensuring clear communication of design concepts and successful alignment with project objectives and client expectations.
8SIAN
Freelance Designer & Social Media Manager
Dec 2023 - Apr 2025 | 2 yrs 5 mo
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Strategically developed and maintained a strong social media presence to effectively communicate the brand's message and drive audience engagement.
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Created visually compelling marketing materials and digital posters to enhance brand recognition and visual identity.
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Collaborated closely with the founder, internal teams, and developers to conceptualize and produce sketches, wireframes, and high-fidelity UI/UX designs for website development, ensuring alignment with user needs and business objectives.
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Contributed to high-profile collaborations with renowned brands such as Uniqlo and Vogue, delivering UI/UX designs that accurately reflected each brand’s identity and vision while maintaining usability and consistency across platforms.
Personal Assistant & Social Media Manager
May 2022 - Dec 2023 | 1 yr 7 mo
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Organized and supervised all personal schedules and meetings including travel arrangements.
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Efficiently managed emails and liaised with clients and partners.
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Planned and created a robust social media presence and led an increase of 189% in audience reach.
Taylor's University
2020 - 2023
Bachelor of Computer Science (Honours)
Specialized in Data Science & Minor in Advertising & Brand Management
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Dual award degree in collaboration with the Department of Computer Science and Creative Technologies, University of the West of England (UWE), UK.
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Graduated with First Class Honours, CGPA 3.87.
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Selected as a recipient of Taylor's Excellence Award for my university education.
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Awarded with Dean Lists for every semester.