UI/UX & BRANDING

Get to know me

A strong and diverse professional background combines creative and technical expertise, with four years of experience in UI/UX design, honing the ability to create user-centered designs that enhance user experiences. Experience in advertising and brand management provides a deep understanding of effectively communicating brand values and engaging target audiences.

Skills in content creation and video editing enable the crafting of compelling visual stories that resonate with viewers. An educational background in computer science and data science equips the analytical and technical skills needed to solve complex problems, creating a versatile professional capable of bridging the gap between design, technology, and marketing.

Aleph Labs

Conducted comprehensive research, including landscape analysis and design workshops, to identify pain points and UX challenges in the existing system.
Developed detailed wireframes, prototypes, and information architecture to address UX issues and establish effective interaction models that align with user and client requirements.
Collaborated with internal and external designers, developers, and project management teams on prominent projects for Bursa Malaysia, Keppel, and Hong Leong Assurance, ensuring clear communication of design concepts and successful alignment with project objectives and client expectations.

8SIAN

Planned and created a robust social media presence to effectively convey the brand message and increase audience engagement.
Designed visually appealing posters to increase brand recognition.
Worked and collaborated closely with the team and developers for creating sketches, wireframes, user interfaces and user experiences for website development.
Collaborated with big brands such as Uniqlo and Vogue for their website UI/UX designing, and successfully deliver designs that aligned with brand vision and message.

Taylor's University

Selected as a recipient of Taylor's Excellence Award for my university education.
Awarded with Dean Lists for every semester.
Graduated with First Class Honours, CGPA 3.87.